Solemate : Next Generation of Sneaker Commerce

Solemate

Solemate : Next Generation of Sneaker Commerce

Solemate

Solemate : Next Generation of Sneaker Commerce

Solemate

Deliverables

Motion design Graphic Design Video Editing Interactive design Experience design

Client

"Digital Resolve truly blew us away with the work they put into this campaign. It really put us on the map in a positive way and they are truly awesome to work with." CEO, Joshua Dunn

The Brief

Solemate was quickly approaching its brand activation launch in Rosebank. What was needed by the young start-up was all the visuals to communicate their brand for the event from the window display, videos, motion graphics and a fresh website. We were tasked with delivering this in-line with Solemates strategy partner.

Solemate was quickly approaching its brand activation launch in Rosebank. What was needed by the young start-up was all the visuals to communicate their brand for the event from the window display, videos, motion graphics and a fresh website. We were tasked with delivering this in-line with Solemates strategy partner.

The Solution

We provided consumers with a platform website and e-commerce website that is first and foremost transaction-focused accompanied by a branded application for those users who want to join the Solemate community and be up to speed with all Solemate activities.

We provided 2 motion graphic videos inspired by the urban street culture of sneaker culture and the people who represent it. The first video covers the founders of the Solemate company and its inception. The second is focused on the application and how it is the next level of sneaker commerce.

The website was created to be slick, clean, quick to load and handle transactions, and orders and provide a full 360 e-commerce experience that can be managed without the assistance of developers. The website handles abandoned cart emails, tracking number management, inventory management and B2C communication.

To further promote the launch all these elements were accompanied by social media posts designed by our team to keep in line with the Solemate brand and represent the culture it aims to change.